Forefront Insurance Inc. is now Westland Insurance
New name, same great company
While you’ll continue to deal with the same great team and receive the same service you’ve come to expect from Forefront Insurance, there’s now expanded capacity, broader underwriting capabilities, and improved claims support with Westland Insurance. We’ll go the extra mile every step of the way to provide you with a personalized coverage solution.
Locations
The formerly Forefront Insurance branches below are now Westland Insurance. We’re committed to supporting the local communities where our clients and teams work and live. Each year, we invest over $1m into local and charitable initiatives.
Featured services in Westland Alberta
Westland Insurance acquires Forefront Insurance Inc.
Westland continues to focus on intentional M&A strategy with recent acquisition in Alberta
July 8, 2025, Surrey, BC/Territories of the Coast Salish (Kwantlen, Katzie, Semiahmoo, Tsawwassen First Nations) – Westland Insurance, one of Canada’s largest insurance brokerages, today announced that it acquired Forefront Insurance Inc., effective July 1. The strategic acquisition is a part of Westland’s ongoing efforts to focus on delivering value and solutions to a broader set of clients, while continuing to scale distribution nationally.
Forefront Insurance Inc. supports the Brooks, Alberta community with personalized and specialized insurance solutions. Established in 2015, they offer a broad array of services, including auto, home, farm, ranch, commercial, and recreational vehicle insurance, as well as other custom coverage options. With a dedication to tailored solutions over standardized policies, they continue to be a trusted provider for the region’s evolving insurance needs. Recognized for their entrepreneurial drive and commitment to clients, Forefront Insurance remains focused on protecting what matters most to individuals and businesses in Southern Alberta.
“We’re excited to welcome the Forefront Insurance team to the Westland family,” says Jamie Lyons, Westland’s President & CEO. “As we prioritize acquisitions with strong strategic benefits, Forefront’s excellent reputation in Southern Alberta will help us continue delivering value to clients across communities. Their diverse capabilities align with our ongoing efforts to expand expertise across key segments and classes of risk exposure. We’re thrilled to collaborate with such a well-respected organization and look forward to building the Westland growth story together.”
Westland remains committed to expanding its presence in Canada through a combination of organic growth and strategic acquisitions.
About Westland Insurance Group
Westland Insurance Group is one of the largest and fastest growing insurance brokers in Canada. Trading over $4 billion of premium, Westland continues to expand coast to coast. Westland’s brokers provide expertise and advisory-based services across commercial, personal, employee benefits, farm, and specialty insurance segments. The company’s mission is to protect individuals, businesses, and communities across Canada with trusted advice and tailored insurance solutions. As a Canadian-based company, Westland is proud to support local communities, Canadian jobs, and a strong economy. For more information, please visit westlandinsurance.ca.
Media Contact:
Westland Insurance Group Ltd.
Jessica Thiessen, Director, Organizational Change Management & Corporate Communications
mediaenquiry@westlandinsurance.ca
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